Alta Vision Case Study #1

CTC was in the process of combining its tradition of exceptional service with powerful new technologies to break through to a whole new business paradigm, with vast new possibilities. This is a story that must be told, and told in way that clearly establishes the unique advantages that CTC can now offer to a wide range of new customers.

A room-shaking presentation video overview that introduces potential customers to the scope and power of CTC's network and technology and the unequalled level of personal service CTC brings to customer relationships.

Funf-Sterne Hotel Noordwijk aan ZeeA series of beautiful still images emphasizing small town New England values will form an aesthetically pleasing visual entree to the video, as a lush, original soundtrack stirs viewers' emotions. A narrator reminds us that the combination of innovation, attention to detail and customer service are reasons why this region has produced so many new technologies and trend-setting companies.

Suddenly, the soundtrack segues to a techno beat, as the screen is flooded with fast moving video images that visually tell the CTC story, e.g. close-ups of switching equipment, network maps, operations center and the employees who make it all work. Narration drives home key aspects of CTC's networking technology, e.g. the "Powerpath" link, underlining the "nimble" nature of the company and stressing the Seven-step Genome that is at the essence of the highly evolved electronic relationship CTC has with all customers.

cheap hotel in BredaThe primary theme is that CTC is now a major player on the regional scene; that it provides a unique edge in connectivity because of the technologies they now use and the fact they own their own network: and that it provides a unique edge in service because of absolute determination to provide it e.g., sales reps compensated on the basis of adherence to the Genome model, and the dedication of one rep to one customer for all needs.

The video ends with a montage of inspiring still images reinforcisng the magnitude of CTC's increased capabilities. By the time the lights go back on, potential customers have had their eyes and ears opened by the power of the sights and sounds on the screen and their minds opened by the power of the information presented. They will see CTC in a whole new light, and be ready to be blown away by the next stop on the tour, at the Network Operations Center.