| (July 15, 2003) The need to reach a new collective bargaining agreement should be viewed as an opportunity rather than a crisis. The new CBA permits some very bright minds to exhibit their creativity. The NHL can set an example and put together a model plan that benefits players, owners, and most importantly fans. hotels Sofia The engine that will drive the new CBA will be economics. Perhaps it would be wise to remind ourselves of some basic principles of both economics and human nature: (1) The bigger the pie, the less people fight over the size of their slice. (2) The more jobs (teams) the more secure the worker. (3) People are more willing to bear their "share" of the load if everyone else is doing the same. Ownership will be demanding some form of salary cap. If a salary cap is to be achieved ownership must offer the players a meaningful reward in exchange. Three rewards should be examined, if not eventually implemented. Revenue sharing among teams: The fundamental concern of the worker is the security of his job. If say two teams go out of business that means the loss of approximately 50 to 55 NHL roster positions (factoring in injuries). That means 50 to 55 players must now play in the minors or retire; and those who survive the cut are under greater pressure. Some form of assistance to small market teams must be provided to insure that the league does not contract. This permits some players to play longer, and effectively earn more income in their career. Revenue sharing among teams will tend to increase balance within the league, and thus competitiveness. Greater balance increases fan interest and ticket sales. Greater revenue increases the size of the pie. Balance also increases opportunity for the players. Although a salary cap may limit the size of contracts, the smaller market teams receiving subsidies will have greater financial resources. Free agents have greater choice as to where to go as there are more potential "buyers" for their services. Revenue sharing with players: More controversial is the suggestion for players to share in ticket revenue. Although an owner's instinctive reaction will be negative, sharing ticket revenue should result in a win-win situation. An owner can part with revenue if as a consequence the owner limits costs; and the players can come out potentially just as well, or better. Players will resist a salary cap due in part to human nature: What if economics improve? If I agree to a cap all I have done is benefit the owners who may profit in the future. Revenue sharing with players defuses this concern: if revenue increases the players will share in that revenue. There is much more incentive for the players to agree to a salary cap. In exchange for the players taking on the burden of limiting their total salaries; the owners have taken on the burden of giving them a share in any prosperity. The benefit of achieving a salary cap without disruption to the 2004-2005 season far outweighs the cost of offering the players a share in the upside. In addition, although hockey players are traditionally the most cooperative anyway, the players have an incentive to promote the entertainment value of their teams. Limit player movement: There was a time when players played for the same team for a considerable period of time. Not anymore. Today's fan lives in dread that the next morning their favorite player will be gone. We've all had the experience of opening the sports page to read that Igor Larionov has been traded to Detroit [fill in your own worst memory]. Fans start to view players as their "foster children". On the one hand you want to love them. On the other hand you are afraid to -- the "agency" may call today and say they are going "home". Fans want to identify with their players. They can't do so if half the guys on the roster were not on the team two years earlier. ERROR MSG Reducing player movement will also benefit players (and arguably management). The joke is a hockey player should never buy a house -- doing so guarantees that within a month or two he'll be traded. Sometimes we forget that players are human beings with families and school children. Humans naturally desire some regularity. Problems: Each of these options carries some problems. Revenue sharing requires richer franchises to share. The richer franchises may consider that sharing with lesser teams deflates the value of their team without compensation. The counterargument is that if the league is healthy and prosperous the net value will increase. Sharing ticket revenues with players begs the question: On what basis? Ticket revenues have been selected as a basis of "profit" sharing as arguably they are easiest to compute. The degree of revenue sharing with players could be tied to the severity of the salary cap; the lower the cap, the greater the revenue sharing. Also a threshold might be established; the players would share only when the threshold is exceeded. Minimizing player movement is more complicated. Free agency requires some player movement. If a key player leaves a team must often trade to fill the void. Player movement may be more of an issue to fans than to owners or players. This option is least important of the three. Nonetheless, it may well be worth experimenting with a "trade" cap. Only so many players, per season, can be traded to another organization absent free agency or waivers. The goal is to eliminate deals that sometimes seem to occur because management wants to appear like they are doing something. As part of this cap, the league should consider moving the trade deadline earlier into the season to minimize teams "renting" players for the playoff drive. Undoubtedly the folks at the bargaining table have even better ideas. Let's hope they are well received. |