Attendance is down or certainly it seems that way. Natural rivalries have been lost (e.g. Detroit versus Toronto) or certainly it seems that way. And the atmosphere is one of workers waiting for the notice that the plant is closing down or certainly it seems that way. The focus on the CBA masks what may turn out to be a more fundamental problem. Does the NHL know what sells? Rules get constantly changed but somehow the product seems less intense. Fans and players feed on each other. Its time for the league to examine its fan base. Some empty seats in Florida might be attributed to the baseball playoffs; but that excuse does not explain the less than 10,000 reported in Nashville (10/16). Perhaps its time to face facts, at least some sun belt cities cannot support hockey. Its time for the league to re-examine three fundamental issues: Location, Alignment, and Television. This examination should occur in the context of one consistent fact: Hockey is an acquired taste. With the possible exception of Valentino Rossi trail-braking underneath Max Biaggi in a tight corner, hockey is the consummate contest of skill. It deserves to be presented as such. LOCATION: As the NHL struggles college hockey is expanding. The college game is no longer just for New England, Minnesota or North Dakota. Hockey remains very healthy in places where it snows. Yes, the Blue Jackets are a comparatively new team; but isnt it odd that they outdraw Miami (Florida). If a team can succeed in Columbus might it succeed in Cleveland, or Indianapolis, or Milwaukee, or Kansas City? Presumably the NHL felt compelled to blanket the country in order to secure national television. But national television must be ranked a failure (see below). Besides, team movement need not be extreme. As an example, assume that the Nashville franchise was moved to Indianapolis and the Florida franchise to Cleveland. There is one less team in Florida; but one team remains. The Nashville market hardly drives the TV ratings. In exchange you tap a more knowledgeable fan base and establish some natural geographic rivalries: Chicago/Indianapolis and Columbus/Cleveland. Arguably there will be a net gain in television interest, not a net loss. ALIGNMENT: In baseball and football the two conferences have historical roots. Each conference also spans the country, creating the potential for a championship battle between two New York teams, or San Francisco and Oakland. The alignment in hockey is entirely artificial. The Western conference includes Detroit and Columbus. These cities are hardly western. There are good economic reasons to minimize travel. Nonetheless, in the overall scheme of Jaromir Jagrs contract, is a somewhat longer flight really that cost important? There are two approaches: One is to mimic baseball and football. Los Angeles and Anaheim would be in separate conferences. The Islanders and the Rangers would be in separate conferences. Another approach would eliminate the divisions and have just three conferences. The top five teams would advance to the playoffs. The top four seeds would be the three conference champions and the second place team with the best record. The team with the best overall record gets a bye in the first round. Teams are seeded based upon their records. Opening rounds would not permit two teams from the same conference to go head to head; but after that anything is possible. In other words mimic the highly successful NCAA tournament where teams from the same college conference often face each other. There have been years when the Stanley Cup final has lost its luster because one conference produces a champion who was not one of the teams with a top record. Only J.S. Giguere prevented such an occurrence this past year. Nonetheless, with an NCAA style playoff, more likely than not the Ottawa/Devils series would have been for the cup final. And as consequence Jeff Friesens goal would have been far more dramatic. TELEVISION: Television is a business. As a business it tends to appeal to the lowest common denominator. Regular hockey fans do not fall into that category. Those who watch for the fights will eventually switch their interest to wrestling. This is not intended to be snobby. Hockey requires a more sophisticated fan. As a consequence hockey requires more sophisticated coverage. ESPN has failed to provide that. The commentators do their best. But they are burdened by extensive advertising that disrupts flow. There seems to be a direction to hype easily recognizable drama points. Totally arbitrary geographic considerations often dictate what game an audience can view. If you live in California, most people would rather watch Ottawa or Philadelphia than the Phoenix that is more likely to appear on their schedule. Drama is not built. Drama builds itself from an understanding of the competing forces at stake. Canadian coverage puts the game into a perspective that ESPN lacks. This is understandable. On ESPN hockey always ends up behind football, baseball, basketball, and sometimes other sports. Particularly with the emergence of college hockey, a proliferation of AHL teams, and the threat of the WHA, the time has come for a true hockey channel. Let ESPN schedule more beach volleyball. In the long run it will be better for hockey. (10/18/03) |